Thursday, April 17, 2008
4:00 p.m. EST

Addressing global warming is becoming an important public and global concern. Developing new sources of energy, conserving natural resources, and protecting the environment are priority concerns of employees, consumers, and leading companies. The green movement is penetrating every facet of international commerce. Clearly corporate citizenship in this area is increasing. Companies are awakening to the understanding that “going green” enhances corporate reputation, brand image, and bottom-line profitability.

This new green focus puts pressure on corporate communications professionals to develop effective new messages that demonstrate the adoption of new earth-friendly practices that protect the environment.  

Join Best Practices in Corporate Communications (BPCC) at 4pm EST on Thursday, April 17, 2008 to examine case studies from global business leaders and share proven best practices in Green Communications. And now, BPCC is extending this invitation to Diversity Best Practices members... registration is free!

The topics we will explore include:

• What is green communication? What are the opportunities and challenges
  in this new field?

• How are leading organizations embracing the green movement?

• What are the market factors/influences and the business case for green communications?

• What are specific examples and case studies that demonstrate how companies communicate and participate in the green movement?

• How does my company go green authentically without being perceived
  as "jumping on the bandwagon?"

• How do we create a more green work environment?

• What resources are available to my company to help it go green?

 

Speakers:
Bill Morrissey, Vice President, Environmental Sustainability, The Clorox Company
Deb Witmer, Director, Corporate Communications, The Clorox Company
Miranda Anderson, Director of Corporate Affairs, Sustainability, Wal-Mart Stores, Inc.

For more information or to secure a FREE reservation to participate in this high-impact web seminar, contact Ted Whalen at whalen@diversitybestpractices.com.